Black Friday and Cyber Monday are officially over for 2020. eStar’s clients achieved an average online transaction growth of 121% in comparison to the Black Friday and Cyber Monday period in 2019.

Several clients increased their online sales by more than 250% from this long weekend period last year. These are fantastic results, far exceeding the market rate of 22%-35% growth of Black Friday and Cyber Monday sales year-on-year according to Adobe Analytics.

Scalability is vital in online retail, especially in the rapidly changing environment that has been brought about by COVID-19.

The effects of COVID-19 impacted business overnight, many retailers struggled to handle the increase in demand of online orders; possibly highlighting flaws in the technology, platform, or solutions they had employed.

eStar chief growth officer Alison Crosbie explores why omnichannel is more important than ever in the new retail world.

It is official, the world has changed and has done so at an alarming rate. Many retailers are finding this change difficult because of the pace at which it’s occurring.

eStar project manager Patrick Gaskin discusses the key trends defining the new COVID Consumer

As the pandemic rolls on into the second half of the year, its impact shows no signs of abating. Lockdown has been followed by eased restriction, only to be followed by further restrictions and fear.

eStar has commissioned a comprehensive whitepaper exploring how COVID-19 has changed consumers and what this means for eCommerce now and into the future. This document provided significant detail and insight on how the retail landscape has changes and how you need to adapt to succeed.

COVID-19 has given retailer’s vision and execution in the online space the ultimate stress test. An unprecedented increase in sales has highlighted issues for some while others have excelled. To do well you need to get these 5 basic principles right.